The Society’s goal is to accelerate the transformation, innovation and profitability of the Virtual Reality Content, Distribution and Technology Business.  Further, the Society promotes and fosters a marketplace of ideas based on thought leadership, sharing of best practices, marketing, consumer research, industry analytics and advocacy.

Stakeholders include:

  • Movie Studios
  • TV Networks
  • Digital
  • Brands
  • Marketers
  • Advertising & Media Agencies
  • Hardware and Software Developers
  • Producers
  • Production Companies
  • Distributors
  • Research
  • Analytic and related companies


Jim ChabinJim Chabin

At the request of Hollywood studio stakeholders in 2009, Jim was asked to form the Society to advance the arts and sciences of 3D and other advanced imaging technologies.

Jim has served as President of The Academy of Television Arts and Sciences (Prime Time Emmys), President of Promax/BDA (The Worldwide Organization of Television Marketing Professionals), Head of Promotions for E! Entertainment Television, Head of West Coast Marketing for the CBS Television Stations, as a sales executive for KCBS-TV in Los Angeles and as President / General Manager of radio stations KISS AM-FM in the San Francisco Bay Area of California. He has served as Vice President of the California Broadcasters Association, as a member of The Prism Awards Board of Directors, as an advisor to the Environmental Media Association, and has lectured at the UCLA and USC Schools of Broadcasting and Film. Chabin has also served as a Corporate Advisor to TIVO during its public offering and to .TV during its development and introduction as an internet domain. He currently serves on the Board of Directors at the Geffen Playhouse in Los Angeles.

In his capacities, over the last seven years, Chabin has logged over one million air miles to host, market, or executive produce more than 100 events in Hollywood, New York, Dubai, Singapore, Sydney, Buenos Aires, Vienna, Athens, Mumbai, London, Moscow and Berlin. In 2005, Chabin led efforts which resulted in being approved by the Chinese government to hold the first Marketing Conference ever for Chinese Television Professionals in (Chengdu), China.

Lisa GerberLisa Gerber
Director, Board & Corporate Relations

After moving to Los Angeles from Europe in the early 90’s, Lisa worked both on and off camera in TV and film for many years. She was a casting associate on shows for CBS and FOX, a casting director on independent music videos, and coordinated voice talent for such blockbusters as “The Fantastic Four” and “Iron Man”. Also a seasoned writer and comedic performer herself, Lisa developed and taught the “Business of Show Business” program at the Acting Corps in North Hollywood. She cultivated corporate relationships through her consulting work with the Producers Guild, and oversaw board relations as the Executive Director of the Brentwood Homeowner’s Association where she coordinated over fifteen high profile community events. She has her BA from Emerson College and Masters in Education from Pepperdine University.

Patrick DunnPatrick Dunn
Chief Financial Officer

Patrick Dunn is a CPA and President of Dunn & Pariser, a firm providing personalized business management, accounting, financial consulting, and taxation services to companies and individuals to meet their financial and business needs. The emphasis of Dunn & Pariser has been with entertainment and professional athletes.


Robert Stromberg, Co-Founder, The Virtual Reality Company

Roy Taylor, Corporate Vice President of Media & Entertainment, AMD Studios


Elijah Allan-Blitz, Director
Rick Champagne, Worldwide Segment Manager, Media & Entertainment, HP
Kevin Conroy, President, Digital & New Platforms, MGM
Joergen Geerds, CEO & Creative Director, Koncept VR
Jonas Hudson, COO/Co-Founder, CausePlay/360 AdSpots
Marcie Jastrow, SVP, Immersive Media and Head of Technicolor Experience Center, Technicolor
Csilla Kozma, Head of Content Relations, Nokia
John MacInnes, Producer, Director, Writer, VR/AR, MacInnes Scott
Kelsey Miller, Director, Strategy & Business Development, Universal Pictures
Danilo Moura, Co-Founder, Loot Interactive
Tony Parisi, Global Head of VR/AR, Unity Technologies
Aaron Parry, EVP/CCO, Deluxe Entertainment Services Group and Stereo D LLC
Guy Primus, Partner, The Virtual Reality Company
Ryan Pulliam, Co-Founder/CMO, Specular Theory
Gary Radburn, Director of Workstation Virtualization, Commercial VR and AR, Dell
Rajiv Rainier, VP/GM Global Alliances & Strategy, Sony
Debby Ruth, SVP, Global Media & Entertainment, Frank N. Magid Associates
Ted Schilowitz, Futurist in Residence, Paramount Pictures
Lori H. Schwartz, Managing Partner, StoryTech
Brad Spahr, Head of Emerging Technology, Sony Music
Mia Tramz, Managing Editor, Life VR/Senior Multimedia Editor, Time
Céline Tricart, VR Director, Lucid Dreams Productions
Ravindra Velhal, Global Content Standards Strategist, Intel
Madeline Warren, Producer/Film Professor, Chapman University

Executive Committee

Wim Buyens
SVP Entertainment & Corporate

Michael DeValue
Director, Advanced Technology
Walt Disney Studios Motion Pictures
Vice Chairman, Advanced Imaging

Roy Taylor
Corporate Vice President of Media & Entertainment
AMD Studios
Chairman, Virtual Reality Committee

Tom Cosgrove
Managing Director
Cosgrove Media, LLC

David (Buzz) Hays
General Manager
Lytro Cinema

Jim Chabin
President & CEO
Advanced Imaging Society

Pat Dunn
President & CEO
Dunn & Pariser
AIS Chief Financial Officer


Hanno Basse
20th Century Fox

John Cassy
Co-Founder & CEO
Factory 42

Rick Champagne
Worldwide Segment Manager, Media & Entertainment

Kevin Conroy
President, Digital and New Platforms

Joergen Geerds
CEO & Creative Director
Koncept VR

Ron Geller
VP, Worldwide Content Relations
Dolby Laboratories, Inc.

Greg Gewickey
Vice President, Digital Distribution Technologies
Warner Bros.

Jonas Hudson
Cause-Play/360 AdSpots

Marcie Jastrow
SVP, Immersive Media and
Head of Technicolor Experience Center


Csilla Kozma
Head of Content Relations

Jim Mainard
Head of Digital Strategy &
New Business Development

DreamWorks Animation (DWA)

Will Maurer

David McIntyre
SVP, Corporate Strategy,
Standards & Business Development


Kelsey Miller
Director, Strategy & Business Development
Universal Pictures

Danilo Moura
Loot Interactive

Tony Parisi
Global Head of VR/AR
Unity Technologies

Aaron Parry
Deluxe Entertainment Services Group and Stereo D LL

Guy Primus
The Virtual Reality Company

Gary Radburn
Director of Workstation Virtualization, Commercial VR and AR

Rajiv Rainier
VP/GM Global Alliances & Strategy

Charles “Bud” Robertson
VP, Business Development

Lori H. Schwartz
Managing Partner

Colum Slevin
Head of Experiences (Oculus VR)

Brad Spahr
Head of Emerging Technology
Sony Music

Mia Tramz
Managing Editor, LIFE VR /
Senior Multimedia Editor, Time

Celine Tricart
Lucid Dreams Productions

Ravindra Velhal
Global Content Standards Strategist

Bob Whitehill
Stereoscopic Supervisor

International Committee Chairs

John Cassy
Co-Founder & CEO, Factory 42
London, United Kingdom

Percy Fung
CEO & Production Director, Film Magic
Hong Kong

Alan Goldman
Industry Liaison, S3D Centre
Emily Carr University of Art + Design
Vancouver, Canada

Ted Sugano
Sr. Solutions Manager (retired), Panasonic Corporation
Tokyo, Japan

Brett Telfer
Head of AR/VR Garage
Auckland, New Zealand

Jacques Verly
3D Guild, Phasya, Image&3D Europe
Ex-Vice-Dean, Université de Liège Belgium
European Union

Charles Wang
Dean of Digital Media, Beijing Film Academy
Beijing, China

Sherry Zhang
Branch Director
Global 3D Media Holding